Brow Business

Brows have been a buzzword in the beauty industry for over a decade now. The Brow Business market was valued at £20 million in 2016, and with new treatments and trends being added to the market frequently, brow treatments are certainly something that every salon should be offering. But with a variety of treatment options now available on the market, which ones should you be offering to your clients? At Essential Beauty Supplies, we’ve collated a list of classic and trending brow beauty treatments to help you get started…

Classic Eyebrow Tint & Wax.

Eyebrow Tinting is a great way to add definition and create fuller-looking brows by dying (tinting) the brow hairs. This pain-free brow enhancement will leave your clients with beautifully defined brows for up to 6 weeks. Combine with an Eyebrow Wax to create an even more defined shape and appearance. For water-resistant and smudge-proof results, we recommend Combinal Lash & Brow Tints.

Results: 2-6 weeks, depending on skin type.

Earning Potential: £10+ depending on location.

Henna Brows.

Building in momentum, we are predicting Henna Brows to be the next big buzzword in the beauty industry. Similar to tinting, henna is applied to the brow area to stain the brows and skin alike, to create an illusion of depth and fullness to your client’s brows. In comparison to tinting, Henna Brows will leave your client with a fluffier, matt appearance to their brows. As this treatment stains the skin, it’s a great treatment to offer clients who may have gaps within their brows, therefore helping to create a fuller and more defined shape.

Results: 2-6 weeks, depending on skin type.

Earning Potential: £35+ depending on location.

Brow Lamination.

We first spoke about brow lamination back in February 2020 and knew that it was going to take the beauty industry by storm. And we weren’t wrong… Brow Lamination is the process of straightening and lifting brow hairs using chemical solutions. This process provides flexibility and movement to the hairs, allowing you to manipulate them to create the desired shape for your client. Tint can also be applied during this treatment to create a fuller appearance. The Hive LashLift Dual Starter Kit is a versatile kit that can be used for brow lamination and lash lift treatments.

Results: Up to 6 weeks.

Earning Potential: £40+ depending on location.


Microblading remains one of the most popular treatments for achieving fuller-looking brows. It’s great for clients who have gaps within their brows, over-plucked brows, or who want to adjust the shape of their brows. Microblading is a semi-permanent make-up process where pigmentation is inserted into the upper layers of the skin. Unlike other brow treatments, the results from microblading can last between 12-24 months depending on your client’s skin type.

Results: 12-24 months, depending on skin type.

Earning Potential: £100+ depending on location.

Discover our full range of Brow Supplies here. Always remember to follow the manufacturer’s directions when using brow products and patch test clients when required.

Posted on July 22nd 2022

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